A Table To End Hunger

The Challenge

As apart of their annual campaign to raise money and awareness for underdeveloped communities in third world countries, The Hunger Project Australia wanted to get closer to their audience and engage.

Our Solution

Using our mediaEngine platform to scrape social media for hashtags, we combined a report of activity online during their campaign to help them better understand how and when their potential audience was engaging. 

In addition, we used capture content from social media to produce a short video as a thank you to auction winners and a promotional video for later use.

The Results

We identified over 1,000 mentions across Instagram and Twitter during their live campaign. The video was very well received and used to promote the events success.