Electric Blue

Netball NSW Photo Activation

Show off your team colours

The Challenge

Raw Ideas was approached by Electric Blue Projects to collaborate on a project for Bing Lee and Netball NSW. Aiming to engage the audience and create a genuinely authentic supporter experience, we needed a way to merge the ever growing digital presence with a physical "take home" element.


Our Solution

Utilising our mediaEngine and photoXperience platforms, we provided the technology which allowed brand ambassadors to roam and capture individual audiences members photos. We then applied their teams colours to the photo and sent it to their provided email address. Taking it one step further, photos were also sent to connected on-site photo printers and handed out in clear lanyards.



  • Over 900 photos taken across 4 events
  • More than 70% unique participants
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Experiential Activations, Project Management

Technology solutions

Objective C, SilverStripe CMS

Products used

photoXperience mediaEngine

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