7Live Experience

The Challenge

Each year 7LIVE at the Sydney Royal Easter Show and the Royal Melbourne Show aims to bring new and exciting experiences the public to enjoy.

With over a thousand users engaged each day throughout the event, we were tasked with creating a series of fun experiences for all ages to enjoy, allowing for social sharing and leaving a positive impact on show goers.

Our Solution

Utilising our mediaEngine and videoXperience products, our team builds and runs the technology and production behind the scenes, bringing to life an interactive experience to drive engagement of the public with the Seven West Media brand. 

From being filmed reading the news live on set, to taking photos with their favourite Seven personalities, to delivering the weather with the aid of a green screen, the public is immersed in the entertainment-filled world of Seven West Media.

Results

• An immersive world with photo, video and live digital competitions
• Video content edited and branded on the fly and instantly sent to the user
• All content created was placed into a personal gallery for each user accessed by a unique link using click2share