Steptember

The Challenge

Steptember is an annual month-long fundraising and awareness event organised by the Cerebral Palsy Alliance of Australia  in support of those living with Cerebral Palsy .

Our Solution

The original concept implemented in 2011 included registration, team creation, donation processing and tracking of user steps. 

We regrouped and iterated on the platform each year to ensure steady traction, global spread and return engagement.

Steptember has grown from a simple drive to get individuals and companies to step up their game and log 10,000 steps per day for one month to becoming an international, multi-organisation effort raising millions of dollars each year – Raw Ideas has been alongside the program every step of the way.

The Results

Over $8.7million raised for Cerebral Palsy Alliance in 2017 globally.