Brand Hub

In the wake of their successful brand refresh, Telstra identified the need to better manage their digital brand assets, improve education on brand usage and provide a single source for all brand guidelines and downloads. In response to this brief, Raw Ideas created Brand Toolkit, a custom content management solution designed to curate guidelines, digital and print templates, logos and marks, icons, imagery and MS Office templates.

In 2015, we consulted with Telstra’s marketing team and key agencies on how they used Brand Toolkit and what could improve their workflows. Building on these discussions, the Brand Toolkit transformed into the Brand Hub.

Amongst many new features, Brand Hub added linked video training classes with completion tracking, management of image rights expiry and usage tracking, curated guideline-relevant download links, branded image and email header template generators, FAQs and What’s New notifications.

We continually refine Brand Hub using analytics, user feedback and client requirements, most recently restructuring navigation and heroing search to help users find the answers they need in less time.