OzHarvest
OzHarvest #ThinkEatSave
A fun engaging activation to capture data and grow the OzHarvest supporter base
The Challenge
OzHarvest wanted a fun, engaging way for the public to show their support for their food waste awareness drive and capture details for future marketing campaigns.
Our Solution
Volunteers and brand ambassadors roamed the site on the day, with life size props in hand inviting the public to have a chat and share their thoughts. Users received their photo via email and were encouraged to share on social media to spread the positive message.
The Results
The initiative resulted in increased data capture and growth opportunity for the OzHarvest team.
