SEO Smart
A good online presence is worthless unless people can find you. With more people turning to Search Engines to find the information and services they need, SEO is now a major requirement for any website.
Raw Ideas websites are built with SEO concepts and principles in mind. From the initial meeting with the client, we take time to consider the best possible SEO strategy right through the design and development phase.
We optimise your site for Google and Yahoo! according to their best practices for search rankings including:
- Keyword-enriched copywriting
- Meaningful page titles
- Permalink structure
- PageRank
- Sitemaps
Data Smart
Implementing meaningful analytics is the key to best understanding your audience trends and usage of your website.
Analytics are more than just site visitors - they can represent a full wealth of additional information and trends.
Your site may include a video section that shows information about each of your products – analytics not only will tell you how many times each video is viewed, but also give you a breakdown on if the user pressed the pause button, or if the user watched more than 25% or 50% of the video.
Additional tracking can be implemented on any element on a page. If you have a multi-page form you can add tracking on specific buttons so you know how many users completed a full form as opposed to how many users didn’t get past step two.
Ask us about how deep analytics can help you.
Access Smart
At Raw Ideas, we follow the philosophy that the web should be open for everyone to experience. In designing and coding your site, we will provide you with guidance on accessibility standards and how best to incorporate these features within your site.
A substantial number of web users have some sort of disability, so we try to cater for all possible user issues – including visual impairment, motor skill problems and hearing impairment.
In addition to our Accessibility checklist, we can also build sites that conform to Web Content Accessibility Guidelines (WCAG) 2.0 standards – Levels A, AA and AAA, specifically.
Besides making your website accessible to a wider audience, an added benefit of conforming to Accessibility standards means your site will improve its Search Engine Optimisation (SEO) ranking.
Messaging Smart
No form of communication is more direct than receiving a Text or Picture Message - it is personal, viewed and readable.
Raw Ideas has been developing campaigns around messaging services for many years, you can say we are experts in the field. We have been involved in many marketing engagements from Broadcast TV to promotions at events. Our development of the Content Online Sending Interface (COSI) allows Telstra to participate in many innovative promotions such as the NRL Tug of War, World Youth Day, AFL Grand Final, HeroMessage and many more. It is all about engaging the user in a personal way, mobile messaging achieves this.
Our messaging expertise has allowed Channel 7 to run on air petitions and the most recent campaign, the 7 News Election Alerts service. The Australian public could register for their electorate via Text Message and receive Picture Message updates on the results of the 2010 election.
All of this high user interaction has been made possible due to Raw Ideas’ high availability hosting environment which has proven to survive an instant influx of co-current connections.