Anywhere, Anytime
With the vast majority of mobile devices sold today being in some way Internet-compatible, we are seeing a significant move in the way people access the internet.
Smartphone devices like the iPhone and the Android have been part of the massive worldwide boom in mobile web access. According to statistics, this trend is not about to change any time soon.
Experience
Whilst most websites can be viewed via a mobile device, the mobile screen size will usually mean these sites provide a less than perfect user experience. A mobile website is a custom view of the website, designed specifically to present information in an easy to access readable format. Typically, mobile sites will source the same data as the website but will display the information differently.
Additionally, mobiles allow developers to take advantage of technologies not present in most desktop machines. Some of the possibilities mobile websites offer include:
- Using the mobile’s built-in GPS functionality to guide visitors to your business, offering step-by-step directions from their current location.
- Serve location-sensitive content sorted by distance from the user’s current position.
- Allow visitors to upload photos directly from the mobile’s built-in camera.
- Let users save your business details straight to their address book by scanning a QR Code.
- Send SMS/MMS directly from a website.
Raw Ideas has assisted our clients in meeting their specific mobile requirements with TiVo Genie and Sydney Business Awards.