Image Processing
If a picture says a thousand words… then we’ve said over 50 million. Our custom-built image processing module enables Telstra to capture photos of event attendees and send them via Picture Message into the system.
The image is overlayed with a promotional event frame, with Telstra branding and any relevant event graphics.
Our servers send the completed images via Picture Message or an Internet link to the recipient’s mobile phone by Text Message as well as to a print queue, allowing Telstra staff to print the photos for the user.
Developing this concept further, Raw Ideas built a custom touch screen interface which allows customers to engage directly with the promotion.
After the photo has been captured by the event staff the customer can enter their mobile number through the touch interface where they can preview and print the photo.
Individuals can even opt to have multiple copies automatically printed. The end to end process takes about 45 seconds.
This customer image processing system has proved very popular at every event, helping Telstra effectively drive customer interactions as well as providing a cost effective engagement mechanic and a branded keepsake for the customer.
Telstra uses this at V8 Supercar events around Australia with their experiential truck named “Bluey”. Read more in our Telstra BigPond Bluey Case Study.
Raw Ideas continues to provide technical monitoring and support for COSI.